K89 we are a large family of professionals who are concerned about the treatment and recovery of damaged hair. We were born in 2010, meeting the rising demand for specialized treatments in Keratin. We are the new business line of Vitafrán, official and exclusive distributor of renowned brands such as Indola, Intercosmo, Diapason Cosmetics, Matis, Bdr, Artdeco and Ghd among others.

20 years of experience

K89 we define ourselves as a young, dynamic and original brand. We owe the name to our mother product, Keratin; hence the K. The 89 defined it as a value enhancement per year in which Vitafrán began its journey as a family business with a presence in Murcia, Alicante and Albacete.

Diversity

After a first launch of keratin treatments, in November 2010, we decided to market two revolutionary new products, specific for intensive hair reconstruction: Wizard System and Express Control. Since then our offer has only grown and we already have lines for the prevention of falling, permanent coloring, oxidants and discoloration.

We grow up together

The optimistic response of the market and as a consequence, the growing demand at national and international level, have been the germ for K89 to expand the offer of our products and services. We are currently positioning ourselves as a complementary segment of the sector, with a pioneer and innovative line.

Quality, not quantity

K89 is a commitment to excellence, and the biggest reward is our customers. That is why we are committed to innovation but also to improve the quality of our products. We adapt to the labor market situation and offer competitive prices.

Travel companions

Hairdressers and professionals are our reason for being. That's why our philosophy is to be by your side, listen to them and learn. In this way we can offer you a better service, business advice and a wide and varied training offer. We make a difference so that professionals in the sector can get the most out of your project.

Vision

Our strong commitment to quality and research in new hair treatments leads us to initiate a geographical expansion of the K89 philosophy to the international arena.

"VITAFRAN, SL" has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Internationalization Plan with the objective of improving its competitive positioning abroad during 2017 For this he has had the support of the XPANDE Program of the Chamber of Commerce of Spain and Murcia. "A way to make Europe".